We were born to create "experiences."
So, what's your favorite anime? What memories do you have of games?
Let's shape everything into experiences within our daily lives.
✉️CONTACT → info@iijan.com.hk
About us:
We are a Hong Kong-based company specializing in the design and production of unique merchandise, primarily sold through the Direct-To-Consumer (DTC) model.
The mission of "IIJAN" is to imagine scenes that bring joy to our customers, making them think, "Ah, that's great!"(あっ、それいいじゃん！) and to consider creating these moments as our ultimate pleasure in value creation.
We would be happy if our merchandise sparks lively conversations among you all. It would be the ultimate joy if we could be the starting point for endless passionate chats.
We will continue to plan and create products that you can enjoy and think, "That's great!" – items with a stylish touch that you'll want to tell someone about or even show off a little.
All of us at IIJAN are deeply grateful for your continued patronage and support. We look forward to a long and lasting relationship with you in the future.
Founder and President: Masa Suzuki
We are looking for distributors as our business partners.
What we want to deliver through our products are "experiences" and "worldviews."
We are not merely makers of merchandise.
The worldview of anime and games, and the emotions and memories born when one encounters that worldview—these do not always take the same form forever, but they surely continue to live on somewhere in the hearts and lives of those who have touched them.
Our business can only be called successful when we comprehensively complete the entire process—from creating and delivering something that touches someone’s precious memories and emotions, to sending it out into the world.
To everyone who wishes to handle anime and game merchandise, why not join us in creating "experiences" and letting customers once again savor the "worldview" of the works?
Let’s recreate the world of the work in your store, in a corner of the floor, and welcome your customers there.
PRODUCTS
This is just one example of what we have created.
We produce a wide variety of high-quality merchandise, and when these are displayed together, a whole world is born there.
The Passion Behind This Collaboration
In the case of "Cowboy Bebop".
There are many fans who deeply love this work, and our company is no exception.
The time we spent thinking about how much we love this work as fans, and how to create stylish goods that make people happy to have them close and excited, was both the most challenging and the happiest time.
We have decided that we will only share with the world what we can wholeheartedly stand behind.
The Passion Behind This Collaboration
In the Case of "Bayonetta".
The Bayonetta series has been loved for a long time, but despite its history, the number of merchandise items has been far from sufficient. This was even more true when it came to releases outside Japan.
We decided to create high-quality goods that fully utilize the game’s deep and rich worldview, while being suitable for adults to use in their daily lives—and we made it happen.
Our first release took place in Hong Kong, and when these goods were warmly received by fans with great enthusiasm, it still gives us chills to think back on that moment.
OTHER PRODUCTS
Examples of Using for Customer Attraction
"Creating a Simple POP-UP Corner"
To embody the unique world of each series, we offer multiple types of merchandise for every title.
For example, by setting up a dedicated corner at the storefront that displays all these items together, you can easily create a simple POP-UP corner right away.
Why not attract customer attention by creating such a corner?
Example: Bayonetta Series (photo on the left)
Bandanas, large plush toys, mascot plush dolls, mugs... There are also other variations available, so you can customize the selection to suit your preferences.
Goods Creator "IIJAN"
Masafumi SUZUKI
Founder / CEO
Born in Japan in 1979, Masafumi SUZUKI began his career at Namco Corporation after graduating. In 2011, he relocated to Hong Kong as a Regional Manager. During this time, as an avid gamer himself, he became inspired to create the kind of merchandise he truly wanted, hosting events that showcased his creations. Recognizing this as his calling, he decided to start his own company in 2019, driven by the Namco DNA and the desire to "surprise and delight customers." Today, as a self-proclaimed merchandise creator, he travels the world designing and planning captivating products and events for games and anime.
Moe MIYAKOZAWA
Co-Founder / CCO
Born and raised in Hong Kong as a Japanese national, Moe MIYAKOZAWA joined the team in 2020 at Suzuki’s invitation, becoming one of the merchandise creators. Influenced by Hong Kong’s rich international cultural exchanges, she brings a flexible and open mindset. Passionate about the intersection of art and culture in the world of anime merchandise, she devotes herself daily to exploring design and planning in greater depth.