LET'S DANCE, BOYS!
Made for the witches and sages who walk among us,
the second "Bayonetta" collection has descended upon the human world.
The world the fans fell in love with —
brought into the human world.
We are IIJAN. We make merchandise and stores that speak to those who hold them — the kind you can't help but tell someone about.
Enter "The Gates of Hell"
"The Gates of Hell" Reopens.
"The Gates of Hell" — a legendary establishment of the underworld, known only to those in the know.
Through the mediation of Enzo, the shrewd agent behind countless difficult deals, IIJAN has once again partnered with the owner of that very establishment.
And with it came the chance to introduce a new masterpiece to the human world.
The tarot cards that played such a memorable role in Bayonetta 2 — all 54 reborn as a deck of playing cards.
The sudden thrill of an achievement unlocked, or the reward for true dedication. Paired with a weighty album modeled on the Hierarchy of Laguna, they become a collection worthy of your devotion.
The Gates of Hell logo, beautifully embroidered over your heart. And on the back of the shirt, the figure of the Umbra Witch herself...
The Gates of Hell lettering gleams across an enamel Boston bag. On the reverse, a patch inspired by a wax seal.
And for the gentleman who prefers a subtler statement, we have also prepared a keychain embroidered with The Gates of Hell logo.
With Enzo's tremendous support, we brought to life a line of apparel and sewn goods inspired by the “Umbra Witches,” renowned even throughout Inferno.
Don't blink
You've been naughty!
The Witch Scarf
With the cooperation of partners across many realms, our long-held dream of a global release has finally become possible.
Not just Japan — the time has come to keep our promise to the Bayonetta fans who have so patiently awaited us in North America, Europe, and South America.
Now, indulge to your heart's content in the items created by The Gates of Hell and IIJAN.
Bayonetta / The first collection in 2025
IIJAN's first lineup,
created around the concept of "truly authentic Bayonetta merchandise."
19 items
A Message from Mari Shimazaki
Following Bayonetta, congratulations on the release of the Bayonetta 2 merchandise! Once again, I took part alongside PlatinumGames, creating new illustrations and supervising the designs.
Opportunities like this exist entirely thanks to the users who support us, and to the passion of companies like IIJAN who are committed to bringing them to life.
Thank you!
Bayonetta 2 in particular hasn't had many chances to be made into merchandise, so I think this is a precious opportunity.
Just like Bayonetta 1, the Bayonetta 2 plush turned out absolutely adorable.
And this time — believe it or not — there is also a plush of Jeanne from the first game!
(Personally, she's my top recommendation in this lineup.)
It's a subtle detail, but on the plushes, Bayonetta 1 and Bayonetta 2 have different makeup lines, and for Jeanne from the first game I added highlights to her makeup to bring out her elegant gaze.
For both of them, we worked together on everything down to how the forehead shows and the angle of the hair.
The embroidery patterns came out beautifully too, and I think they really capture the atmosphere, so I hope you'll take a close look at the fine details in your own hands.
For the new illustration, I was given the concept "Bayonetta 2 in Japan" (last time it was "Bayonetta 1 in Hong Kong"), so while keeping a hint of the silhouette of her official in-game outfit, I gave her a Japanese-Western fusion pantsuit for a different impression and appeal.
The specifications were matched so they line up beautifully with the Bayonetta 1 items.
The scarf made from the Bayonetta 1 & 2 commemorative art uses a celebration illustration I personally drew when the Nintendo Switch versions were released — IIJAN asked to use it, and for the merchandise I also created a decorative frame to go with it. I'd be delighted if you picked one up.
As for items like the Ancient Witch clear folder, I wondered at first about using such rough concept art for merchandise... but I think it came together thanks to IIJAN's passion for turning it into something beautiful through design.
Beyond the fashion items, there are Angel Book goods, achievement-icon-style pin badges, weapon acrylic stands, and even Verse card playing cards (tarot cards & playing cards) — a lineup so niche you have to ask, "They really made this?" But because of that, every detail has been carefully considered so you can actually play with them, and I think you'll be able to feel the atmosphere of the world of Bayonetta.
I feel the great thing about IIJAN's products is the passion poured into each and every item, and I'd be happy if you enjoy them alongside the games.
Mari Shimazaki
Character Designer, Bayonetta series
Only the real thing can satisfy those eyes. A climax for those who know the difference.
To Every Bayonetta Fan
This is Suzuki, lead designer at the merchandise creator IIJAN.
I'm truly delighted to be able to show you another "insane" project from IIJAN × The Gates of Hell. When our products launched last year, we received so many passionate messages from all of you, and they gave us tremendous encouragement.
At the same time, I deeply regretted that we were unable to hold events outside of Japan and the United States.
With this project, we are determined to finally reach fans all over the world through online sales and event stores.
Your encouragement is what drives us. Please follow our official social media channels and stay tuned for the latest news.
• Official X (Twitter), Japanese: https://x.com/iijan_limited
• Official X (Twitter), English: https://x.com/iijan_EN
Masafumi Suzuki
Lead Designer / CEO, IIJAN Inc.
Creating merchandise that makes you want to tell someone, "Hey, this is great!"
Our CEO, Masafumi Suzuki, on his eventful journey from his days at Namco to founding IIJAN. An interview taking you behind the scenes of the love poured into merchandise for titles like Bayonetta and TEKKEN 8. (Articles in Japanese)
Enter The Gates of Hell
Follow our official social media for new releases, events, and international news. Our journey to reach fans around the world has only just begun.