Making you say, “That’s IIJAN!”
We, IIJAN, are a merchandise creator brand on a mission to transform the captivating worlds and messages of anime and game originals into product designs that deeply resonate with fans.
Company Profile
COMPANY- Company name
- 11JAN LimitedIIJAN (株式会社いいじゃん) – Japan
- Representative
- Masafumi Suzuki, Representative Director
- Founded
- January 11, 2019IIJAN (Japan): April 9, 2020
- Capital
- HKD 10,000IIJAN (Japan): JPY 1,000,000
- Address
- Room 903, 9/F, Fabrico Industrial Building, 78 Kwai Cheong Road, Kwai Chung, NT, Hong KongIIJAN (Japan): 1-1-20 Kaminohara, Fujimino, Saitama, Japan
- Business
- Planning, design, production management and sales of officially licensed anime & game character merchandise
Consulting on IP acquisition, sublicensing and more - Titles (selection)
- TEKKEN 8 / Bayonetta / Earth Defense Force / Future GPX Cyber Formula / Creamy Mami, the Magic Angel / Culdcept Begins / Fatal Fury and more
- Business partners
- BANDAI CO., LTD. / Bandai Namco Entertainment Inc. / Bandai Namco Filmworks Inc. / STUDIO PIERROT Co., Ltd. / Nintendo Co., Ltd. / SEGA CORPORATION / SNK CORPORATION / ALONE Co., Ltd.
- Contact
- info@iijan.com.hk
About Our Products
OUR PRODUCTS100% officially licensed
Every product is made with the rights holder’s permission, and every plan and design is reviewed and approved by them.
Rather than chasing trends or new releases, we keep looking for licensed themes that fans have truly been waiting for.
Designs born from the original world
We don’t just print existing artwork. We create our own designs from each title’s setting, lines and motifs — many of them shaped through discussions with the original creators and producers.
Good things for everyday life
“Merch shouldn’t only mean can badges and acrylic stands.”
With that in mind, we make apparel and lifestyle goods that fans can cherish and use every day.
| IIJAN products | Typical character goods | Unofficial / bootleg | |
|---|---|---|---|
| License & approval | Official license / every design approved | Official license | Unlicensed (nothing goes back to creators or fans) |
| Design | Original designs for each title | Mostly reused official illustrations | Unauthorized copies |
| Quantity | Mostly small, limited runs | Mass-produced | Unknown |
| Price | A little higher (sorry!) | Affordable | Cheap |
| Availability | Mainly pre-order / made to order. Restocks are often undecided | Easy to find in stores | — |
Recommended for
- Fans who want to show their love for a title in a subtle, wearable way
- Anyone looking for a gift for a friend who loves the title
- Fans who want to express their love through the things they use every day
Before you buy
- Pre-order and made-to-order items take some time to arrive
- Many items are limited, so we cannot always promise a restock
- Prices are a little higher than mass-produced goods (sorry!)
Our Works
WORKSA selection of titles we have worked on. Click a logo to visit each title’s special page.
Press
PRESS
Our CEO Masafumi Suzuki on the road to founding IIJAN
An interview covering his journey from his Namco days to founding IIJAN, and a look behind the scenes of making merchandise. (Japanese)
Developer roundtable “Creator’s Voice”
A roundtable with the game’s development team on how the official Culdcept Begins merchandise was made. (Japanese)
Interview by manga artist Saho Yamamoto
Manga artist Saho Yamamoto covered how we planned and developed the Culdcept Begins merchandise. (Japanese)
Message from the Founder
MESSAGE
If they say “you really get it,” we’ve succeeded.
I once visited a pop-up event for an anime title and was shocked by what I saw on the shelves: nothing but piles of can badges and acrylic stands. I remember thinking, “Is this really what fans want?” and “There must be another way to express love for this title.”
One day, a mentor in product-making told me: “A good product is one that makes you want to tell someone about it.” I realized can badges weren’t the problem. What matters is that love and meaning truly reach the people who love the title.
That is where IIJAN began.
To this day, every product we plan starts by putting into words and sketches the world of the title, the thoughts of the original creators and game developers, and what fans are hoping for.
The moment you pick it up, you say, “Oh, that’s IIJAN!” — and you can’t help but tell someone, “Isn’t this great?”
We will keep making merchandise like that, together with the titles and their fans.
Graduated from the School of Business Administration, Meiji University. MBA, University of Massachusetts Lowell.
Partners & Stores
PARTNERS & STORESALONE Co., Ltd.
Together with ALONE, we distribute our products to electronics retailers and specialty stores across Japan. With in-store displays timed to game launches and more, you can find IIJAN products outside our online stores too.
Where to buy
FAQ
FAQAre IIJAN products officially licensed?
Yes. All of our products are officially licensed by the rights holders.
What kind of company is IIJAN?
We plan, develop and sell official merchandise for anime and game characters. 11JAN Limited was founded in Hong Kong in 2019, and IIJAN (株式会社いいじゃん) was founded in Saitama, Japan in 2020. The two companies work together.
Can I buy your products in stores?
In addition to our official online stores, our products are available at selected electronics retailers and specialty stores in Japan, and at pop-up stores.
When will my pre-order arrive?
Please check the estimated delivery period shown on each product page.
Do you ship internationally?
Yes. This store ships to many countries and regions; you can check availability and shipping costs at checkout. Some products are licensed for Japan only and are available only on our Japanese store (iijanshop.jp).
Will sold-out items be restocked?
We always welcome your requests. Please send us your feedback via our contact form or let us know on social media.
I have an idea for a product.
We’re sorry, but as a rule we only plan and develop products at the request of our licensors, not based on ideas from customers or fans. To avoid any trouble, ideas and materials sent to us will, as a rule, be discarded without being read.
Careers & Contact
CONTACTBusiness & press inquiries
Join our team
We’d love to hear from people who love anime, games and their fans.
We are especially looking for people who can work at our office in Kawagoe, Saitama, Japan.