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30 limited edition Bayonetta-themed items planned

To celebrate the 15th anniversary of the climax action game “Bayonetta”, Hong Kong-based creative merchandise unit 11JAN Limited has curated 30 exclusive Bayonetta-themed items, specially procured via some suspicious(?) channels. These products are proudly prepared to devoted fans in the human world.

Location:
Inside the Nintendo Switch specialty store "Assemble" event space, Wan Chai, Hong Kong, Human World

Duration:
January 24, 2025 (Fri) – February 16, 2025 (Sun)

Address:
SHOP 414-415, Hopewell Mall, 183 Queen's Rd E, Wan ChaiHours:

Operation Hours:
11:00 AM – 9:00 PM

Bar "The Gates of Hell" Appears in Hong Kong!?

This event marks a special commemoration of "Bayonetta", a legendary action game with a passionate global fanbase. This collaboration with Custom Shot Bar "The Gates of Hell" was able to come to fruitation thanks to the mediation of a man who goes by Enzo. The merchandise line-up includes some original "The Gates of Hell" merchandise as well as special merchandise designed especially for fans of the Umbran Witch herself, Bayonetta. Of course, Enzo tells us he got her permission first.... The store will also feature rare design materials, made possible with the full cooperation of PlatinumGames Inc. These materials will be displayed within the store, offering fans a behind-the-scenes glimpse into the creation of the "Bayonetta" universe.

Exclusive Limited-Edition Items by the Bar "The Gates of Hell" and 11JAN Limited

All items are specially designed for this event.
 As passionate fans of "Bayonetta" ourselves, we’ve created exclusive merchandise worthy of celebrating the 15th anniversary of this iconic series. This POP-UP store was made possible through close collaboration with PlatinumGames Inc., who supervised the designs and provided key materials to ensure the merchandise faithfully reflects the game’s rich and stylish world. Additionally, we received invaluable advice and feedback from Sensei Mari Shimazaki, the character designer of Bayonetta. The highlight of this collaboration is an exclusive new illustration by Ms. Shimazaki, featuring Bayonetta visiting the Hong Kong branch of Bar "The Gates of Hell" against the city’s dazzling nighttime skyline.
Details about the newly illustrated artwork will be revealed soon! Stay tuned and look forward to it!

PRODUCT

Bayonetta Sitting Plushies: BIG & Mascot Sizes

Inspired by the last surviving Umbra Witch, "Bayonetta," we have created our signature sitting plushies under the 11JAN brand.
BIG Size (20cm): Perfect for displaying in your room.
Mascot Size (9cm): Ideal for carrying on the go or as a gift.
The mascot plush comes with a vinyl pouch for added convenience.

Infernal Bandana

A bandana crafted from the underworld, inspired by Bayonetta's Bullet Arts and Wicked Weaves. Fans will also notice the silhouette of the iconic "After Burner Kick" technique incorporated into the design.
Material: Not witch’s hair—made from polyester.
Size: 450mm square.

The Gates of Hell Cap

The Gates of Hell CapThe centerpiece of this cap features an embroidered design showcasing the combination of Bayonetta’s four beloved guns, Scarborough Fair. Additionally, a hidden magic circle print can be found on the underside of the brim, adding a touch of mystery.An essential item for underworld-inspired street fashion!

Result Medal-Style Pin Badge Collection (8 Designs, Random)

A nostalgic nod for Bayonetta fans, these badges capture the iconic moment when your performance is evaluated after each Verse.The collection includes 8 designs, ranging from Stone to Pure Platinum. You may even spot badge designs featuring characters that don’t appear on the original in-game result medals!

To "Bayonetta" Fans Around the World

This POP-UP store is more than just a place to shop for merchandise.
 As devoted fans of "Bayonetta", we wanted to create a space where fans can immerse themselves in "Bayonetta"’s world and connect with others who share the same passion. We see this as our mission at 11JAN Limited: bridging the gap between the game’s universe and its merchandise. While the items will debut at the Hong Kong store, we plan to make them available to fans worldwide through post-event online sales and event stores in other regions. Stay tuned for updates on our plans to bring these items to fans globally.For the latest updates, follow us on our official social media channels:
・Official X (Twitter) Japanese Account:
https://x.com/iijan_limited
・Official X (Twitter) English Account:
https://x.com/iijan_EN"

About 11JAN Limited

11JAN Limited is a creative merchandise unit that designs and produces anime and game IP-related goods, operating between Hong Kong and Japan.Our mission is to bring joy to customers by creating products that make them say, "Oh, that’s awesome!" To achieve this, we deeply understand the IPs we work with and add our interpretation to create unique designs that reflect their worlds.We hope our products spark conversations among fans, becoming the starting point for passionate discussions. We strive to create items that are not only stylish but also worth sharing with others—products that make you a little proud to own.Our primary sales channel is our official online store, but we are actively seeking sales partners in Japan, the United States, and China. If you’re interested in distributing or collaborating with us, feel free to reach out.